Enschede Fashion Week (EFW) was launched in 2025 to celebrate the city’s 700th anniversary and reconnect with its rich textile heritage. What began as a foundational design role evolved into a one year journey where I became responsible for both the visual identity and marketing coordination. This project showcases my growth from a conceptual designer into a strategic creative lead.
PROJECT OVERVIEW
Role: Junior Designer → Marketing Coordinator
Focus: Branding, Content Creation, Marketing Coordination
Tools: Illustrator, Photoshop, Adobe Express, Canva
Period: 2025 – 2026
DISCOVERY & CONCEPT DEVELOPMENT
Early explorations helped define visual directions and creative opportunities for the event’s identity.
LOGO EXPLORATION
BRAND APPLICATIONS
Applying visual used and concepts across promotional materials and public-facing campaigns.
BRAND GUIDE 2026
Development of a structured visual system to improve consistency across future communications.
DIGITAL PRESENCE
As Enschede Fashion Week continued to grow, the digital presence also needed to evolve. The redesign focused on creating a more professional and cohesive experience that aligned with the event's visual identity while improving clarity, structure, and overall user experience.
Original Website (2025)
Initial website used during the first edition of the event.
Website Redesign (2026)
The redesigned website introduced a stronger visual identity, improved navigation, and a more refined presentation of the event and its partners.
REFLECTION
This project played an important role in my development as a creative professional. What started as an opportunity to contribute visual concepts evolved into a much broader responsibility involving branding, content creation, digital communication, and marketing coordination.
Throughout the project, I learned that successful design goes beyond creating visually appealing outcomes. It requires understanding a brand's identity, maintaining consistency across different touchpoints, and collaborating effectively with a team to achieve shared goals. Working on Enschede Fashion Week strengthened both my creative and organizational skills, teaching me how design, strategy, and communication can work together to create a stronger and more impactful brand experience.
Looking back, this experience helped me grow from focusing primarily on design execution to thinking more strategically about how creative work supports broader objectives. It also reinforced my interest in branding, visual storytelling, and developing meaningful experiences through design.
